7 Ways to Improve Your Content Marketing Strategy

If you're engaging in any type of content marketing - social media, blogging, eBooks, etc. - you have a content marketing strategy. While it may not be an official, documented strategy, you likely aren't just producing content for content's sake.

You likely have content goals (if only vague ones), a loose publishing schedule and a general idea of the types of content you plan to publish.

If you're doing any of these, I believe you have a content marketing strategy. 

 Now, let's make that strategy even better. Here are seven ways to improve your content marketing strategy to make it more intentional and more effective.

1. Document your strategy.
 
It doesn't have to be anything fancy. Even a three-page document that lays out your content marketing goals and plans is better than nothing.

According to the Content Marketing Institute, 53 percent of the most effective B2B content marketers have a documented strategy. Marketers who don't document their strategy are more likely to report that content marketing just isn't effective for them.

If you want to get the best results from your efforts, take the time to write down your strategy. If you're not sure where to start, here are some excellent resources you can use:

1. The Moz Content Strategy
2. Hubspot's Content Planning Template
3. Buffer's Content Marketing Strategy Template
4. My personal Content Marketing Guide

Read more: 7 Ways to Improve Your Content Marketing Strategy